More than a VA.
Your Fractional Operations & Marketing Partner.

Take strategy, execution, and daily operations off your plate—without hiring full-time.

Marketing gets discussed, but never done.

Projects stay half-finished.

You lack the time and systems to get it all done.


Does this sound familiar?

  • Tasks sink into your inbox and calendar

  • Projects stall without consistent follow-through

  • You know what needs doing—just don’t have the bandwidth

  • You need support with strategy AND execution, not just another task handler.

I’m not a virtual assistant. I’m your fractional Operations Business Manager + Marketing Strategist — here to organize, prioritize, and move your business forward.

We’re going to
be a team.

I’m your behind-the-scenes partner, focused on helping your business run smoother, show up consistently, and move forward without the chaos.

Bring Clarity

We’ll define what matters most—your goals, your audience, and where your time actually makes a difference. Together, we’ll simplify your priorities so you can move with purpose.

Take Action

From campaign calendars to content planning, we’ll build a strategy that fits your capacity—and then I’ll help make it happen.

Fresh Ideas

Ask anyone, I LOVE a brainstorm. I’ll always work to bring you new ideas and help iterate on yours.

Identify Opportunities

There is strength in numbers! Finding partners to help you amplify your reach is a great way to grow your business, I’ll help you identify those opportunities and make those connections.

Manage the Moving Parts

Need someone to check in with contractors? Coordinate a launch? Make sure tasks actually get done? That’s where I come in! Keeping everything (and everyone) on track.

My Services

  • Essentials

    Price: $1,500/month | ~12 hrs/mo

    Your Right Hand—When You Need a Pro, Not Just a Virtual Assistant. Customizable, but can include:

    General Ops + Task Support

    Marketing strategy / promo calendar support

    Content calendar planning + asset scheduling

    Weekly priorities checklist + status email

    60-min planning call/month

    Project / Vendor management

    Great for solo founders and small teams who need structure and support without overwhelm.

  • Premium

    Price: $2,500/month | ~20 hrs/mo

    Fractional Marketing & Operations Director—Let’s Run This. Customizable, but can include:

    Monthly marketing strategy session

    Quarterly campaign or content planning

    Light copy review/editing

    SOP library creation + systems review

    Campaign/launch project management

    2 planning calls and “priority-day” support

    Emergency support (1 hr/mo)

    Ideal for entrepreneurs and small businesses ready to scale their operations and visibility.

Which level fits your business?
Book a free 30-minute clarity call, and let’s figure out your path forward.

You’ve got the passion, I’ve got the plan.

I’m Carmen Zita, Fractional OBM, brand strategist, and founder of INTENSE Branding.

For 15+ years, I’ve worked at the intersection of strategy, operations, and execution—leading award-winning marketing campaigns, launching national brand activations, and helping businesses show up in powerful, meaningful ways.

Through Zita Consulting, I work with growth-minded entrepreneurs and small businesses that need more than a VA—they need a strategic partner who can streamline operations, manage moving parts, and bring structure to their vision.

Whether you're launching a campaign, scaling your systems, or simply tired of doing it all yourself, I help you get out of the weeds and into forward momentum—one organized plan at a time.

Quit the chaos. Build with purpose.

  • “There are very few 'marketing unicorns' out there who truly understand the entire marketing processs—spanning digital, traditional, PR, experiential, etc.— yet can go deep into specific areas of expertise as well. Carmen is that unicorn."

    Molly Lopez, Founder of Sparo Marketing

  • "A strategic, thoughtful and diligent person who looks to add value in every interaction is the phrase that comes to mind when I think about Carmen. I’ve had the pleasure of knowing Carmen over this past year, during which time she helped coordinate and manage award-winning, digital innovation programs on behalf of some of the world’s most well-known companies and brands."

    John Santiago, Former CEO of M8

  • "Carmen is tenacious, detailed, and hardworking. She was always a pleasure to collaborate with when it came to new ideas and campaigns. Carmen is creative and always thinks outside the box. There were times when I would approach her on an idea and she would always make it come together even when I didn't know what I wanted. Carmen is a gem..."

    Paola Fajardo, Director of Marketing at Dade County Federal Credit Union

One call could change everything.

You’ve been meaning to take the day-to-day off your plate, but can’t find the time.

You’re already here, so why not see what 30 min can mean for your business?